No "Jello" Here: Serving Up Ads for VOIP Calls

The worst part isn’t the invasion of privacy…it’s the product name: “ThePudding” from Puddingmedia:

“A startup has come up with a new way to make money from phone calls connected via the Internet: having software listen to the calls, then displaying ads on the callers’ computer screens based on what’s being talked about…
… On Monday, the Silicon Valley-based company is launching a public trial of the software on its Web site, http://www.ThePudding.com. Visitors will be able to place free calls to U.S. and Canadian phone numbers from their computers using headsets or microphones. The phone numbers are entered via a Web browser, which is also where the ads and links show up.”
via CRMDaily.com